We believe in the power of YES.

We believe in the power of positivity.

We believe in curiosity.

We believe in making the impossible POSSIBLE.

We actively say YES to:

Active ingredients (used at high enough levels) to create positive and noticeable changes in the appearance of your skin

Science-based formulations, backed by research and balanced by botanicals

Creating the highest quality products,by only working with the highest quality suppliers

Being an advocate for human rights, by only working with suppliers and manufacturers who agree to our Supplier Code of Conduct, which covers: fair wages, fair working hours, no child labor, workplace health and safety, and non-discrimination

Being a female-owned, founder-owned brand, that supports diversity in the workplace, flexible hours, unlimited PTO, work from home, and volunteer time off

Being a cruelty-free brand, certified by PETA and Leaping Bunny. Most of our formulas are vegan (with the exception of those that use honey or beeswax), and all are vegetarian.

Being an advocate for sustainability,We are B Corp certified, offset our carbon footprint by purchasing carbon credits, use energy-efficient shipping and manufacturing methods, redesigned our packaging to be sustainable (2020 launch date).

Being an advocate for giving back,through our Sunday Shares initiatives. This has included matching employee and customer donations to protect the Amazon rain forest, donating to support the firefighters during the 2019 Australian bushfires, donating $50,000 to the NAACP in 2020, partnering with It Gets Better, organizing rescue pet adoptions, donating bikes to children in need for Christmas, donating 20,000 KN95 masks to hospitals, donating 4,000 jars of CEO cream to heath care workers during Covid-19, and organizing a 5k run to raise almost $30,000 for beauty professionals financially impacted by Covid-19.

and we occasionally say NO.

We say NO to:.

Using parabens, sulfate cleansers, phthalates, synthetic fragrances in facial skincare, mineral oil, TEA, petrolatum

Fear, discrimination, animal cruelty, and negative mindsets


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