About Nicole

With science as her first love, results remain at the core of every formula she touches. Nicole is known for taking all of the global “best of” and puts it in our future-ready brand that balances skincare with lifestyle.

As founder of Amethyst Beauty, she proves her innovation in the beauty space with a skin care line entirely dedicated to healing & protecting the skin from environmental toxins and skin stressors.

Nicole’s passion for skin care began at the early age of five years old, when she would rummage through her mother’s vanity and attempt to read the ingredients on the labels. She would obsessively read chemicals out loud and became intrigued with how things work. Her senior year of high school was the first time Nicole made her first skin care mask – a combination of the active extracts from aloe vera and green tea – to treat and heal her own, newly developed cystic acne.

Nicole Simpson


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Nicole’s parents cultivated a STEM environment for her, which ultimately led her to study science. During her biology and chemistry classes, she had a chance to study her own homemade acne mask in the lab – taking it apart, she was fascinated to discover that her compound had more than 300 botanical anti-inflammatory molecules.

Besides her reputation among clients, Nicole captured the attention of top doctors who invited her to educate their staff on her effective skin care approach. Her career took another turn, when a rep for the Pierre-Fabre brand, Glytone, encouraged her to move into the education side of skin care in order to inspire and share knowledge with other aestheticians and dermatologists.

Her steadfast curiosity & enthusiasm led her to graduate and go on to work at a major pharmaceutical company where she reverse engineered brand name consumer medications. While she was intrigued by the work, Nicole was lacking that same passion she received when she worked with skin care.

During her time as Head of Education, at Glytone, Nicole trained some of the biggest names in dermatology today. From there, she moved on to become the AVP of Global Education and Business Development at SkinCeuticals/L’Oreal. There, Nicole led and managed international business development and education initiatives for the brand across 37 markets.

In an effort to be closer to what she loved, at 24 years old, Nicole went back to school to become a trained aesthetician. However, because of her background, she approached skin care differently – rather than going through the standard steps, Nicole listened to each skin’s needs and found that when she gave the skin what it needed, it healed itself. When she transitioned to medical aesthetics, Nicole’s career catapulted to a new level.

Nicole is an aggressive world traveler – spending lots of time in Europe, Asia and South America – and as such, she observed firsthand the imbalance of the world. When she traveled to places with heavy pollution, like Beijing, her skin would have adverse reactions to the pollution and toxins. “The beauty industry is a big contributor to that [pollution] – sourcing to countries like China & India because of the cost,” says Nicole. “We need someone to lead the charge and get real with consumers.”