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The destination for your amethyst skincare beauty.

CLEAN BEAUTY BASICS

Learn about all things clean and sustainable.

CLEAN INGREDIENTS

Deep dive into moisturizers, SPF, ingredient labels and more.

ALL THINGS SUSTAINABILITY

Learn about sourcing, testing, packaging, and much more.

MISSION:
MAKE CLEAN BEAUTY
THE NEW STANDARD

HIGH STANDARDS

Never apologize for having high standards—we don’t. Everything we do and create reflects our commitment to your skin and the environment.

EDUCATION

We’re committed to providing you with the highest-quality education when it comes to clean and effective beauty, so you’re empowered to make better choices for yourself and the planet.

CLEAN BEAUTY

Let’s make clean beauty the new standard. Together, let’s build a world where our shoulds become our musts.

THE COMPLETE CLEAN BEAUTY RESOURCE

DO YOU KNOW WHAT’S IN YOUR BEAUTY PRODUCTS?

Every day we use about a dozen products containing more than 150 ingredients. Many of these products use harmful ingredients. Currently, the United States only bans and restricts 30 ingredients.

30
U.S.-BANNED OR RESTRICTED

The U.S. has not passed major federal legislation governing the cosmetics industry since 1938.

1,300+
E.U.-BANNED

EU leads the way, banning or restricting more than 1,300 for cosmetic use.

OUR PARTNERS

DEBBIE LEVIN

Your skin can get rough and textured from old acne scars, congested pores, age, stress, weather, and hormonal changes.

TARA FOLEY

Your skin can get rough and textured from old acne scars, congested pores, age, stress, weather, and hormonal changes..

DENISE BIDOT

Your skin can get rough and textured from old acne scars, congested pores, age, stress, weather, and hormonal changes.

DENISE BIDOT

Your skin can get rough and textured from old acne scars, congested pores, age, stress, weather, and hormonal changes.

DENISE BIDOT

Your skin can get rough and textured from old acne scars, congested pores, age, stress, weather, and hormonal changes.

DENISE BIDOT

Your skin can get rough and textured from old acne scars, congested pores, age, stress, weather, and hormonal changes.